Claim Marketing Tipz - Volume I

I consider myself to be a student of marketing services to the claims industry.  As such, I am constantly observing the industry and the behavior of adjusters with a view towards determining the best methods of positioning ones services. 

Occasionally I’ll change my mind about certain approaches to the claims industry.  Or, I’ll see an opportunity to improve methodology on getting adjusters to open their minds to receive your message.  So, Claim Marketing Tipz is my newsletter to impart my latest thinking to people who want to increase their market share in this very challenging and (in today’s economy) volatile market. 

I send a new version of Claim Marketing Tipz every week or so.  In case you’ve never received them I’m providing you with several pertinent issues; in no particular dated order so they can be read independently and as often or as infrequently as you like.