This New 2010 Edition includes updated directories, a new chapter on Preferred Vendor programs, the complete series of "Claims Marketing Tipz"
written by Peter Crosa to help vendors understand the mind of the adjuster.
This book has been updated on several
different fronts or topics. First of all
the directory listings of claims organizations have been updated along with a
new listing of surety bond agents. New
premium stats have been added to show which insurance companies are writing the
most business and where you should focus your marketing efforts. About 50 pages worth of new Claim Marketing
Tipz have been added. These Claim
Marketing Tipz truly reflect what’s happening in the industry and what contractors
face in real time; today. We’ve also
deleted some information that was pertinent 20 years ago when the book was
first written and added info based on new trends.
We’ve
included commentary from attorney Harvey Cohen, a specialist in collections for
the restoration industry. In all we’ve updated over 200 pages and that makes
for an extremely pertinent resource to enlighten your path to working with the
insurance industry.
Insurance companies spend upwards of $250 Billion annually on claims. This book shows you how to get into restoration of fire, water, and other casualty losses on behalf of insurance adjusters. Property damage happens throughout the year regardless of economic down turns. Never be hamstrung by new construction or real estate slumps again.
We've heard from experienced restoration contractors who bought this book and learned things even though they "thought they knew it all."
Here's a chapter outline:
Chapter 1: Understanding Insurance Companies, Adjusters, and Property Owners
Chapter 2: The Restoration Contractor's Image
Chapter 3: Marketing Your Services to Claims Adjusters
Chapter 4: How to Write Estimates for Adjusters
Chapter 5: Estimating Software and Sample Forms
Chapter 6: Collections
Chapter 7: Surety Bonding
Chapter 8: Residential Case Study
Chapter 9: Commercial Case Study
Chapter 10: Preferred Vendor Programs
Appendix A: Professional Claims Associations
Appendix B: State Insurance Commissioners
Appendix C: Sample Introductory Letters
Appendix D: Sample Collection Letters
Appendix E: Glossary of Insurance Terms
Appendix F: Soft Selling Hardened Claims Adjusters (the entire book)
Appendix G: How to Find Awesome Soft Sellers . . . (the entire book)
Appendix H: Claims Marketing Tipz